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For each product or service, break each product or service into its functional parts which we will call “buckets”. Think of all the functions performed by your product or service, not just the obvious ones or the ones you actively market. “Buckets” show up time and time again in developing and implementing your customized Strategic Plan so it is worth spending a little time thinking about all the different functional groups your products or services might have. For example, if you sell electric drills, the drill could be broken into the following functional groups (“buckets”).
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Copyright © 2005
Sirius Strategic
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