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What is an IP Strategy and how do I get a good IP Strategy?
An IP Strategy is a
written
plan identifying:
·
Exactly what is important to your business and why it is
important
·
What IP you already have and how valuable it is to your
business
·
What areas you can develop IP in to give your business a
competitive advantage
·
How you can broaden your IP to maximize the scope of
protection it can afford you
·
Where your IP fits into the broader IP landscape including
identifying
o
trends
in your industry and
o
opportunities
for proactive IP development to give your business a competitive edge
·
Where your competitors’ IP is located so you can:
o
avoid
it and
o
take
efforts yourself to cause them problems
Most businesses don’t have an
IP Strategy or if they have one, it is rudimentary and usually unwritten.
As a result, their rudimentary IP Strategy or their actual approach to IP
can’t possibly be aligned with their Business Strategy.
In fact, their IP Strategy is often
wholly
disconnected from their Business Strategy.
These businesses often take a
reactive approach to IP. When they
create or develop something new they have a gut feeling that they need patents
to protect their investment in R&D and give them exclusivity on that feature
and hence a marketing advantage. So
they file patents on these new things without regard for whether these patents
are the best use of their money or with assurance that these patents will give
them a strategic business benefit or advantage.
When it comes to IP (Intellectual
Property), most businesses are confused about what they can and can’t
do, how IP is related to actual product development, what should be patented or
not patented, what types of patents to get and how to align their IP work with
their Business Objectives. Because
of poor information, poor direction, an incomplete understanding of what is
valuable to their business and poor processes, poor decisions often result
relating to obtaining and using IP.
Further, most business people
are uncertain as to how to use their IP as an active and vital part of their
Business Strategy.
Consequently,
they often rely on their patent attorneys to give them advice with respect to IP
including what they should file patent applications on and what types of patents
to get. But, most
patent attorneys don’t have the business training or experience necessary to
help align an IP Strategy with a Business Strategy or consider it their job to
do so. more Sirius Strategic works with you to develop your own customized IP Strategy that you can be confident will be aligned with and part of your Business Strategy to help you achieve your Business Objectives.
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Copyright © 2005
Sirius Strategic
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